The AZA has always been the gold standard for zoos, but has been challenged by the lack of public understanding of the meaning of accreditation. Much time and money has been spent on branding so that zoo-goers know if they are supporting a good zoo or a bad zoo. There has never been a serious threat to that branding until the ZAA began heralding themselves as an accrediting body. It isn’t that there is any real threat of competition between the two organizations; only a matter of confusion to the public. No zoo that meets the standards of AZA associates itself with ZAA.
09 Sep 2013 Leave a comment