Save Ten Billion Lives

Between September 2 and October 2 (World Farm Animals Day), they are asking both activists and organizations to sign up to “host” their own personalized URL of the video (such as, or, and then pass around that link to everyone you’ve ever met in your entire life. The goal is to get people to watch the full 4-minute video, and then complete the form at the video’s conclusion (using your unique URL). To motivate you (as if you need more motivation beyond just spreading the word about animal suffering), they are offering some sweet prizes. Admittedly, I’m all for that, because not only do I believe strongly in this video — and in the power of the moving image as a means to create change — but I also love me some gifts.

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