Big Beef vs. Twitter

There are two reasons that social media is a problem for the meat industry. First is that we win the numbers game: there are countless more animal advocates than there are people who are passionate about defending animal agribusiness. And second, the meat industry engages in all sorts of practices that an informed public would condemn—and one by one, these practices are coming to light.

 [F]actory farming could thrive at a time when the only way ordinary people could find out about industry misdeeds was through the major media—which had no interest in taking the subject seriously. But now, thanks to animal advocates using social media to ignite breaking news, those days are over.

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