A Bigger Industry than you Might Imagine

If you needed further proof that the Internet never forgets, visit Heineken’s Facebook page, which was plastered for most of the day with pictures of an illegal dogfighting match, apparently from 2011. Though the event is a year old, the image has gone viral and those Heineken banners, which seem to suggest that the beer brand sanctioned the dog fight, have riled up Internet audiences. For its part, Heineken denies sponsorship of — or even knowledge of — the event: In a statement, the beer brand said it “was not and would never knowingly be associated with illegal activities, including those involving cruelty to animals.” Is the key word there “knowingly”?

Full story & shocking photo


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