Mother Jones on the Man Behind the Curtain

The group behind the ad is the Center for Consumer Freedom, a creation of the Washington PR guru Rick Berman, who runs an array of corporate-funded front groups targeting public-interest outfits, unions, and other organizations that pose a threat to the bottom line of Berman’s clients. (As Mother Jones has reported in the past, Berman’s firms have also shilled for predatory loan companies.) The Center for Consumer Freedom largely focuses on opposing laws and regulations that are bad for the food and beverage industries. The group is known for fact-bending ad campaigns downplaying, among other things, the amount of mercury in fish and the number of drunk-driving deaths. In 2007, Berman told CBS’s 60 Minutes that he essentially sees himself as a warrior against an encroaching nanny state that seeks to deprive Americans of all the delicious foods they love to eat.

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