Eww, You have Cooties!

Small Bites on the dairy industry’s latest juvenile campaign:

Much like an only child who is the center of attention until a sibling comes along, Big Dairy has started to lash out. “Alternative milks” are no longer relegated to the vegan world; vegetarians and omnivores also purchase and consume plant-based milks. Bad news for Big Dairy (AKA The California Milk Processor Board).

Behold their latest campaign — “Real Milk Comes From Cows” (tagline: “many imitations, still no equal”). The idea, apparently, is to point out all the ways in which plant milks have cooties. 

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