Increasing Numbers of Americans Questioning Their Food

The study’s analysis notes that 51 percent strongly agree that they have “no problem” eating meat and dairy. It’s still a majority, but the number is down a full 12 percent since 2007. The trend suggests that by 2012, less than a majority of consumers will strongly agree that eating animals or animal products is okay. Are Americans getting ready to let their vegan flag fly? Maybe not, but it’s promising that consumers are even thinking about the question carefully.

The possibility that the majority of consumers are now thinking carefully about the ethical issues of meat and dairy is the worst news that agribusiness could possibly hear.

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