Making Our Holidays Bright

Before tofu turkey substitutes like Tofurky landed in supermarket freezer aisles, many vegetarians weren’t able to easily share the holiday dinner table experience with friends. “I was tired of piling baked potatoes and yams on my plate,” says Mr. Tibbot.

[Seth Tibbott] Associated Press
 
Seth Tibbott lived in a tree as he worked to build his Tofurky business.

That’s one of the reasons he started his Hood River, Ore., company, which sold 275,634 Tofurky Roasts in 2007, along with other products like Tofurky hot dogs and deli slices. The company has seen sales double between 2003 and 2007 as a growing number of nonvegetarian eaters include meat substitutes in their diet. This is how Mr. Tibbot, now 57, created his career and Tofurky.

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